When people start thinking about hiring Rocket House Pictures (or any production company), the big question is always the same: “Why choose this one”? For us, the answer honestly comes from my own personal experience and how it shaped the mission behind Rocket House Pictures. It’s a story that really defines who we are and, I think, sets us apart in a crowded industry.
As the founder of Rocket House Pictures, I often reflect on the journey that brought me here and the values that drive our work every day. Growing up in Brazil, I was just 13 years old during the Collapse of the Brazilian Military Regime, a tumultuous period that saw the end of a dictatorship and the dawn of a new democratic era. Living my early years under the shadow of censorship taught me the profound power of storytelling and free expression. I would create fake theater plays in my bedroom, crafting stories that echoed the unspoken realities around me. I also learned to play the guitar, seeking out censored songs from exiled musicians, using music as a way to connect with the suppressed voices of our culture. This experience made me believe in the importance of using media to convey meaningful messages and connect with audiences on a more humane level.
Every brand has a story to tell, and a product or service to sell.
For me, media (videos and films to be more specific) is not just a tool for communication. It is a powerful vehicle for social change. I believe that every corporate video, no matter its commercial intent, should have a deeper substance that contributes positively to society. Whether we’re promoting a product or a brand, I am committed to infusing each project with messages that can inspire, educate, and drive social change. Every brand has a story to tell, and a product or service to sell. But embedded somewhere, there’s a story of resilience, a founder’s authenticity, something truly good. This approach stems from my understanding that stories are not just narratives: they are catalysts for reflection, understanding, and transformation.
Creative freedom is at the heart of Rocket House Pictures’ mission. Having experienced the constraints of censorship firsthand, I know the impact it can have on creativity and truth. So I champion an environment where creative freedom is super important, allowing my team to explore bold ideas and push the boundaries of conventional storytelling. This freedom enables Rocket House Pictures to produce video content that is visually stunning and rich in meaning and relevance.
Stories are not just narratives: they are catalysts for reflection, understanding, and transformation.
Rocket House Pictures operates under the powerful slogan,“We make videos that matter.” This motto is encapsulates our commitment to producing content that has a lasting impact. By focusing on stories that matter, we ensure that every project goes beyond mere promotion to make a meaningful contribution to the world. I know we are privileged to live in Colorado, a state that embraces forward thinking, but even then, we still need to push for meaningful stories and creative freedom to the rest of the country, and if I can help, to the world.
Our portfolio is a testament to our diverse capabilities and our ability to bring a distinct Colorado flair to our productions. From showcasing the stunning landscapes of Colorado to highlighting the innovation and creativity of local startups in Denver, Boulder and Colorado Springs, Rocket House Pictures captures the essence of our surroundings while telling stories that resonate with people everywhere.
So to answer the lingering question, Rocket House Pictures isn’t simply a video production company… We’re here to tell meaningful stories that do some real good. We care about making a positive impact, helping people, and creating work that genuinely supports the community around us. It involves striving to make a difference in a meaningful and ethical way, often by helping others, supporting important causes, and creating positive change. By choosing Rocket House Pictures, you are in fact hiring a service, but also, you are partnering with an award-winning team that is dedicated to making a difference in the world we live in. A team that understands what it means to be the underdog, a team that will do anything possible to see you succeed. A team that loves making videos that matter.
Until next time,
Gio Toninelo, Producer and Cinematographer
