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In-House vs. Outsourced Video Production: Which Is Best for Your Brand?

Hey, Gio here from Rocket House Pictures. Today, let’s chat about one of the most common dilemmas businesses face: Should you keep video production in-house or outsource it to professionals? It’s a big decision that can impact your brand in numerous ways. So, let’s break it down and find out what works best for you.

The Growing Demand for Video Content

Video content is king. No question about it. With 91% of consumers wanting to see more video content from brands, and the average person spending about 6 hours and 48 minutes a week watching videos online, the demand is insatiable. If you’re a marketer, you know it’s your job to meet this demand. But how do you do it effectively?

In-House Video Production: The Inside Scoop

The Pros
  1. Deep Brand Knowledge: No one knows your brand better than your own team. They live and breathe your values, making it easier to create videos that align perfectly with your brand message. So nothing gets lost in translation.
  2. Authentic Engagement: Your team can become the face of your brand, creating a sense of transparency and trust with your audience. Think of how the New Yorker, or the New York Times features its staff writers in videos—authenticity at its best.
  3. Efficiency: If your video needs are fairly consistent, like product demos or how-tos, having an in-house team can be incredibly efficient.
  4. Easier Communication: No need to constantly explain your vision to an external team. Your in-house crew already knows what you’re about, what you want and need, specially after a while working together.
  5. Quick Turnaround: Responding to current events or trending topics is easier with an in-house team that can get to work immediately, cause that’s what they are there for.
The Cons
  1. Limited Growth: Your in-house team might not have the bandwidth or skills to produce a variety of content styles, which can lead to reduced engagement. Making the same content, or having an unchanged style can get boring really fast.
  2. Resource Constraints: A small team can only do so much, and scaling up to meet high content demands can strain your resources.
  3. High Initial Costs: Setting up an in-house video team requires significant investment in equipment and training. If you are planning to do a lot of video, it’s worth it though.
  4. Potential Quality Issues: Achieving high production quality can be challenging without experienced professionals and top-tier equipment. It could actually hurt your brand.

Outsourced Video Production: The External Advantage

The Pros
  1. Fresh Ideas and Talent: Outsourcing gives you access to a pool of creative professionals who bring fresh perspectives and innovative ideas. Video Production Houses are trained and seasoned professionals.
  2. Broader Scope: You can produce a wider variety of content, from high-end brand films to animated explainer videos, without being limited by your team’s capabilities.
  3. Cost-Effective: No need for upfront investment in equipment. You pay for what you need when you need it. There are no actual limits on what you can do.
  4. Better Time Management: Your internal team can focus on strategy and marketing while the professionals handle the production. They can even work on other videos.
The Cons
  1. Communication Barriers: It can take time for an external team to fully understand your brand and vision. Especially when they are first working with you. It takes a couple of projects to get the external team in sync.
  2. Potential Delays: Scheduling and turnaround times can be longer, especially if you need quick changes or reshoots.

Balancing Act: When to Use Each

When to Go In-House
When to Outsource

Real-World Insights and Stats

According to a report by Vidyard, businesses that mix in-house and outsourced video production see the best results. This hybrid approach allows you to leverage the strengths of both methods. For instance, at Rocket House Pictures, we’ve seen companies thrive by having an in-house team handle quick, brand-specific videos, while outsourcing more complex projects to us. I also would like to mention that by having a in-house team working with an external video production company is always a win. They talk the same language, everybody understands what needs to be done and at the end, you most certainly going to end up with a video that delivers exactly what you want if not even more!

Final Thoughts: Crafting Your Perfect Video Strategy

At the end of the day, there’s no one-size-fits-all solution. The best approach depends on your specific needs, resources, and goals. To be honest, a blend of in-house and outsourced video production will often provide the flexibility and expertise required to meet the ever-growing demand for video content. Obviously if you are small, you probably going to do some videos on your own. But you should think about hiring a video production company for your landing pages or for a big marketing push. If you are a larger company, and can afford a in house video team, stick with it. But consider this: if you’re going to invest on a national marketing campaign or you sell a high end product or service, you must get the help of the professionals. Don’t skimp on the meat (wink).

The Rocket House Difference

Whether you decide to keep production in-house or outsource, Rocket House Pictures is always here to help. With our deep understanding of Colorado’s unique flair and our unmatched professional expertise, we can bring your video projects to the finish line. Contact us today to discuss how we can collaborate on your next video or marketing campaign. Feel free to reach out to me personally. We are your go-to partner for all your video production needs.

Let’s create something amazing together. Until next time, keep creating!

Gio Toninelo, Producer and Cinematographer

We make videos that matter.