Humanizing your company using the power of Video Production has become the key for building lasting relationships with customers. It’s not just a feel-good strategy; it’s backed by real stats and data. From authentic storytelling to personalization and improved customer support, let’s explore why putting a human touch to your brand matters, and how Brand Videos can make a tangible difference in customer loyalty.
1. Authenticity Builds Trust
In an era where skepticism toward businesses is on the rise, authenticity can make or break customer trust. According to the 2021 Edelman Trust Barometer, 86% of consumers believe that authenticity is a key factor in deciding which brands they support. By humanizing your company, you’re showing that there are real people behind the logo, which in turn, fosters trust.
2. Personalization Drives Sales
Personalization is a proven way to boost sales. A report by Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Humanizing your brand allows you to better understand your customers, tailor your offerings, and create more relevant marketing campaigns that resonate with your audience.
3. Improved Customer Loyalty
Customer loyalty is a valuable asset. According to Harvard Business Review, increasing customer retention rates by just 5% can increase profits by 25% to 95%. When customers feel a personal connection to your brand, they are more likely to stick around. Humanizing your company by engaging with customers, responding to feedback, and showing empathy can help nurture these lasting relationships.
4. Better Customer Support
Efficient and empathetic customer support is a crucial aspect of humanizing your company. Research by Microsoft suggests that 96% of consumers view customer service as a key factor in their loyalty to a brand. By providing top-notch, human-centered support, you not only solve problems but also demonstrate that your company cares about its customers.
5. Social Media Impact
Social media is a powerful tool for humanizing your brand. A study by Sprout Social found that 70% of consumers feel more connected to brands that have a personality on social media. Engaging with your audience, sharing behind-the-scenes glimpses of your company, and responding to comments and messages can go a long way in making your brand more relatable.
6. Employee Advocacy Matters
Your employees are essential in humanizing your company. According to Forbes, content shared by employees receives 8x more engagement than content shared by a brand. Encouraging your team to be brand advocates on social media and in their personal interactions can help humanize your company from the inside out.
Start Connecting
Brand Videos are a versatile tool that can humanize your company, build trust, and foster lasting customer relationships. By creating authentic, engaging, and emotionally resonant video content, you can connect with your audience on a deeper level. And you don’t even have to try to sell anything! As the data suggests, video is not just a trend; it’s a strategy that pays off in terms of increased engagement, customer loyalty, and brand credibility. So, consider incorporating video production to bring Brand Videos into your marketing and customer engagement efforts to reap these benefits.
