Gio Toninelo here, producer and cinematographer at Rocket House Pictures. If you’re curious about getting into video production, you’re in good company. It’s a growing field with a lot of different paths, and right now is a solid time to jump in. I want to share a practical look at what the industry actually looks like today, where people tend to start, what kinds of opportunities are out there, and a few things I wish I’d known early on.
The Booming Video Production Industry
According to the Bureau of Labor Statistics, employment for film and video editors and camera operators is projected to grow by a whopping 29% from 2020 to 2030. That’s much faster than the average for all occupations. This growth is driven by the increasing demand for video content in entertainment, education, marketing, and more. Look around!!! Video and Movies are everywhere: on our phones, computers, TVs, and billboards. But… A lot of us are quietly (or not so quietly) wondering what the future looks like for video production, and post-production as AI tools keep getting faster and more convincing. The pace alone is enough to make you pause. But personally, I don’t see professional video disappearing anytime soon, but I’m also not pretending I know exactly where this is headed. One thing to notice is that advertising campaigns using AI are being rejected by consumers left and right. You may have noticed the outrage over McDonald’s and Coca-Cola ads recently. What’s clear already is that our industry is shifting. And for those of you who want to start doing this work, you need to stay curious, and adapt with intention. There’s no better time to start getting an education or training in this field. If you are considering a career in Video or Film Production, the time is NOW!
Every great filmmaker started somewhere.
Starting Your Journey:
No matter if you’re fresh out of school or looking to pivot into video production, there are multiple avenues to explore:
- Freelance Gigs: Freelancing is a fantastic way to get your feet wet. Websites like Stage32, Staffmeup, Productionhub, ProductionBeast, MediaMatch, Hollylist and Backstage can connect you with gigs ranging from scriptwriting and editing to camera operation. Freelancing helps you build a diverse portfolio and network with industry professionals.
- Working for a Video Production Company or Studio: Joining a company like Rocket House Pictures can provide a comprehensive learning experience. Starting as a production assistant, you’ll get hands-on experience in various projects, from commercials and PSAs to corporate videos. It’s a great way to develop a versatile skill set.
- In-house Marketing Teams: Many large companies have their own video production teams as part of their marketing departments. Working in-house, you’ll create a variety of content—social media videos, TV commercials, training videos, and more. The focus will be on one client: your employer.
- Starting Your Own Video Business: Once you’ve honed your skills and built a network, consider launching your own video production company. This path requires creativity and business acumen, but it offers the freedom to pursue projects you’re passionate about.
Entry-Level Jobs: Getting Your Foot in the Door
When starting, expect to land assistant or administrative roles. Here are some common entry-level positions:
- Production Assistants (PAs): PAs are the backbone of any production, handling everything from coffee runs to managing schedules. It’s a versatile role that offers a broad view of the production process.
- Trainees or Interns: Trainees and Interns work within specific departments, like camera, hair and makeup, or the art department. It’s an excellent way to learn directly from seasoned professionals. Look at Indeed!
- Administrative Roles: These positions, such as film secretaries or marketing assistants, offer a holistic view of the production process, making them ideal for those deciding their career path.
Skills and Education: Building Your Arsenal
Most entry-level jobs require basic video production knowledge, but skills like communication, initiative, and follow-through are equally important. Film school is a traditional route to gain these skills, but plenty of online resources, university level courses and networking opportunities can help you get started.
Colorado Film and Video Schools:
Cinematic Arts Department at Community College of Aurora (FKA Colorado Film School)
With a new name and a new focus on 21st-century storytelling, the Department of Cinematic Arts at the Community College of Aurora offers the film school experience without the film school price. The department stands out with its small classes taught by industry professionals, hands-on learning with professional gear from the first semester, and new, personalized educational and career pathways. Featuring industry-standard gear, software, facilities, and one of the largest sound stages in Colorado, it partners with interactive game companies, national advertising agencies, and established production companies.
Cinema Studies & Moving Image Arts at University of Colorado Boulder
The Department of Cinema Studies and Moving Image Arts at the University of Colorado Boulder is dedicated to addressing the realities of our media-dependent society by exploring the creation, distribution, and analysis of visual media. The program emphasizes the importance of understanding the political nature and inequities embedded in technology and its global dissemination. With a curriculum that covers theoretical, historical, analytical, and technical aspects of narrative, experimental non-narrative, and documentary filmmaking, the department fosters an environment that promotes diversity and inclusivity.
Film Studies and Production at Denver University
The Film Studies and Production program at Denver University offers a comprehensive BA that prepares students to become critical observers and producers of film and video. The curriculum covers the history, theory, production, and criticism of motion picture arts while providing hands-on industry experience. Students explore various media platforms, learning to be ethical, effective, and culturally sensitive communicators. They engage in scriptwriting, lighting, editing, and sound design, guided by award-winning faculty who teach fundraising, grant writing, and film promotion. The program emphasizes understanding the representation of sexual orientation, race, ethnicity, gender, class, age, and ability in media through an intersectional lens. Graduates are equipped for careers in the competitive fields of film, video, media, marketing, entertainment, education, and communications.
Film & Television at Denver University
At CU Denver, the Film & Television program offers a practical, immersive experience where students can write scripts, edit films, operate cameras, and bring stories to life. Guided by top industry professionals, students engage in diverse projects such as short films, web series, documentaries, digital effects, and TV studio production. The program’s cohort model fosters strong relationships and teamwork, mirroring the collaborative nature of real-world film and television production.
Film Studies at Western Colorado University
The Film Studies program at Western Colorado University offers access to cutting-edge media production facilities, small class sizes, and dedicated faculty who are experts in their field. The curriculum blends theoretical, philosophical, and critical studies of media and dramatic works with practical storytelling experience through student-led projects. Minor and Majors available.
Film and Media Studies at Colorado College
This program combines critical analysis with creative practice, equipping students to comprehend moving images, utilize media technology, and engage with the rapidly evolving media landscape. Students delve into cinema and media history and theory while also pursuing creative projects in various forms, such as fiction and documentary film, screenwriting, and other digital technologies. Building on Colorado College’s tradition of innovation in liberal arts education, the Film and Media Studies Program cultivates engaged thinkers and collaborative practitioners who find success in the film and media industries and beyond.
Digital Filmmaking Program at Colorado Mesa University
This Digital Filmmaking program prepares students for a dynamic and challenging career in narrative video production. Through coursework, students gain opportunities to lead teams, develop entry-level skills sought by media and production houses, and establish their own production businesses. The writing and directing curriculum emphasizes directing crews and talent, screenwriting, cinematography, essential video editing and sound design, production management, and basic film marketing. The production design focus highlights collaborative art design and direction, video editing, audio mixing, special effects compositing, basic multimedia marketing graphics, and event coordination.
Multimedia and Video Production Course at Emily Griffith Technical College
The part-time Multimedia and Video Production program provides hands-on experience with operating video cameras and equipment, producing in a TV studio environment, filming on location, and creating animated graphics. The program’s small class sizes ensure significant interaction with instructors and ample hands-on practice. Additionally, evening classes accommodate those who need to work while completing their studies.
Finding Jobs: Where to Look
Job hunting in video production can be daunting, but here are some tips to streamline your search:
- Online Job Boards: Websites like Indeed, Glassdoor, and Backstage frequently list production jobs. A quick search can yield numerous opportunities.
- Local Film Offices: Many cities have film offices that track local productions. They often have job boards or training programs that can help you get involved in local shoots.
- Camera/Gear Rental Shops: Volunteering at equipment rental shops can be a great way to learn about upcoming projects and network with industry professionals.
Networking: Your Secret Weapon
In the film industry, who you know is as important as what you know. Building a strong network can open doors to job opportunities and collaborations. Here are some ways to expand your network:
- Join Associations or Unions: Organizations like the Screen Actors Guild (SAG-AFTRA) or your your local IATSE offer networking opportunities and resources for industry professionals.
- Social Media: Follow and engage with industry professionals on platforms like LinkedIn, Instagram, and Twitter. Participate in discussions and share your work to build a presence (see resources at the end of this article).
- Events and Festivals: Attend film festivals, workshops, and conventions. These events are goldmines for meeting like-minded individuals and potential collaborators.
You’ll hear this advice a lot in filmmaking: “Keep shooting.” And yes, that matters. Reps matter. You only get better by doing the work. But shooting alone, in a vacuum, won’t build a career. This industry runs on relationships. The jobs, the collaborations, the referrals, they almost always come from people who know you, trust you, and enjoy working with you. You can be incredibly talented and still struggle if no one knows you exist, or if people don’t feel comfortable bringing you into their projects.
Networking doesn’t mean shallow self-promotion or awkward business card exchanges. It means showing up. Being curious about other people’s work. Helping when you can. Staying in touch. Saying yes to conversations, coffees, festival screenings, and community events, even when there’s no immediate payoff. So yes, keep shooting. But also keep connecting. The camera sharpens your craft, but people move your career forward.
Build an Impressive Portfolio
Yes, I said portfolio. Not resume. You can be a script-writer and have a portfolio. You can be a gaffer and have a portfolio. Hair & Makeup? You bet! Are you a aspiring cinematographer? Get your reel together! Your portfolio is your calling card in the film industry, highlighting your skills, creativity, and professionalism to potential clients and employers. It’s crucial to craft a portfolio that aligns with your goals, niche, and style, showcasing both your versatility and adaptability. Include samples of your best work, ideally from real projects or clients, but personal projects or collaborations can also be valuable. Keep your portfolio current and easily accessible online.
A strong portfolio is essential; it speaks volumes about your capabilities. Be selective—showcase only the projects that best demonstrate your skills and make you proud. In creative fields like video production, a compelling portfolio often carries more weight than a resume. Clients and recruiters and possible employers want to see what you can create, not just read about it. Dedicate time to building and maintaining your portfolio to leave a lasting impression.
Colorado Filmmaker Resources:
Active Filmmaker Groups on Facebook:
- CFVA - Colorado Film and Video Association: https://www.facebook.com/groups/81864884784/
- CoPVA - Colorado Professional Videographers Association: https://www.facebook.com/CoPVA-Colorado-Professional-Videographers-Association-104800499603916/
- Women in Film and Media Colorado Community: https://www.facebook.com/groups/wifmco/
- F.I.N.D.: Film Industry Networking Denver: https://www.facebook.com/groups/FINDCOLORADO/
- CASA Films DENVER - Oldest Film Group: https://www.facebook.com/groups/CASAfilmsDenver
- C.R.E.W. (Colorado Resource for Entertainment Workers): https://www.facebook.com/groups/250448828366285
- Video Production (Colorado) Network for Colorado Filmmakers: https://www.facebook.com/groups/VideoProdCO
Film Related Websites in Colorado:
- Colorado Film and Video Association: https://www.cfva.com
- Film in Colorado (Colorado Production Guide): https://www.filmincolorado.com
- Emerging Filmmakers Project: http://www.efpdenver.com
- Rocky Mountain Women’s Film: https://rmwfilm.org
- SAG Colorado Chapter: https://www.sagaftra.org/colorado
- Women in Film and Media Colorado: https://www.wifmco.org
- Colorado Office of Film, Television and Media: https://oedit.colorado.gov/colorado-office-film-television-media
A Few Things I Wish I’d Known Early On
Video production is not about technical skill (well… it’s more than that). Being reliable, easy to work with, and genuinely curious will take you further than trying to impress people with gear or jargon. Confidence comes from experience, not equipment, and learning how to stay calm when things don’t go as planned is part of the job. A few quick lessons I picked up along the way:
- Being good to work with matters more than being flashy
- Not every job is worth saying yes to
- Burnout is real. Pace yourself early
- Your style will develop faster than your skills, and that’s normal
- There’s no single “right” path into this industry
- Expensive gear won’t save a weak idea, and simple gear won’t limit a strong one
Your Future in Video Production
The video production world is full of opportunities if you’re ready to put in the effort. You can start as a freelancer, join a studio, or even build your own thing. Careers in this field are built through experience, not a preset roadmap.
Stay creative, stay curious, and don’t forget: every great filmmaker started exactly where you are now. Your journey in video production is just beginning, and the possibilities are endless.
Gio Toninelo - Producer/Cinematographer
