Let’s be real. Nonprofits are getting squeezed. Hard.
If you’ve been watching the news, you know that federal grant funding has been in limbo. The government announced a spending freeze, then walked it back. Lawsuits were filed, and then—boom—nonprofits relying on federal money found themselves in an absolute mess. And just because the freeze was lifted doesn’t mean we’re in the clear. Experts are warning that funding cuts could still be on the horizon.
So, where does that leave you? Scrambling for new revenue streams, engaging donors, and doing everything you can to keep your programs running. And that’s where I come in.
I’m Gio Toninelo, producer and cinematographer at Rocket House Pictures. My team and I help nonprofits like yours not just survive these funding crises—but thrive. And guess what? Video is one of the most powerful ways to rally donors, raise funds, and keep your mission alive.
Federal Grants Can Become Unreliable. Your Fundraising Strategy Shouldn’t.
Right now, nonprofits that rely on government funding are getting hit the hardest. Some payments are delayed. Future grants are uncertain. And organizations that built their budgets around those funds are scrambling.
According to the National Council of Nonprofits, over 30% of all nonprofit revenue in the U.S. comes from government grants. That’s a huge chunk. And when the government hesitates or changes policies, thousands of organizations are left without a financial lifeline.
But here’s the thing: nonprofits that diversify their funding streams don’t just survive these disruptions—they grow stronger. One of the smartest moves you can make right now? Strengthen your donor engagement strategy. And video is your best tool for doing that.
Why Video? Because It Works.
If you’re not using video in your fundraising strategy, you’re leaving money on the table.
- 72% of donors say they are more likely to give after watching a video about a nonprofit’s work.
- Online fundraisers with video raise 4x more than those without.
- Nonprofits that use video marketing grow their donor base 49% faster than those that don’t.
And let’s be honest—people are bombarded with content all day long. A long-winded email? Ignored. A static image on social media? Scrolled past. But a short, well-crafted video? That grabs attention and makes people feel something.
How Nonprofits Can Use Video to Raise More Money
You don’t need a Hollywood budget to make an impact. Here are a few ways you can use video to keep donors engaged and funds flowing:
1. Impact Story
People give to people. That’s why stories about real individuals impacted by your work are incredibly effective. Instead of just listing stats, show the faces and voices of those your nonprofit has helped.
2. Fundraising Videos (Which Could Also Be Shown at Galas)
Nonprofit fundraising videos should focus on powerful stories, showcasing the real-life difference donations make, often featuring beneficiary testimonials, highlights of successful projects, and a strong call-to-action.
3. The Behind-the-Scenes Video
Give donors a peek at what happens beyond the fundraising campaigns. Show them how your team works, the passion behind your mission, and what day-to-day impact looks like.
4. Awareness Campaigns
Teach possible donors about an issue they may no be aware of. Educate your audience about the issues your nonprofit tackles. A well-executed awareness video can increase engagement and inspire action.
5. Success Stories or Testimonials
Nothing builds credibility like firsthand experiences. Show past donors or beneficiaries talking about the impact of your work to encourage new contributions.
Rocket House Pictures: Your Partner in Video Fundraising
This isn’t just about making a cool video. It’s about keeping your nonprofit strong, funded, and able to weather financial uncertainty. At Rocket House Pictures, we’ve worked with nonprofits across Colorado to craft videos that mobilize donors and generate real funding results.
We get it—budgets are tight. But the return on investment for a high-quality fundraising video? It’s undeniable. A single, well-produced video can be repurposed for months, sometimes years: used in donor meetings, shared on social media, featured in email campaigns, and showcased at fundraising events.
Our mission is simple: Make Videos that Matter. We believe in using the power of storytelling to make the world a better place. As a proud Member of the Colorado Nonprofit Association we are deeply committed to supporting organizations that are driving real change in our communities.
Ready to Future-Proof Your Fundraising?
Government grants in the next 4 years may be unreliable. But your fundraising strategy doesn’t have to be. Let’s work together to create a fundraising video that grabs attention, inspires action, and keeps your nonprofit financially strong—no matter what happens in Washington.
Reach out to Rocket House Pictures today, and let’s talk about how we can help you raise more money and keep making an impact.
Because your mission deserves to be seen—and funded.
Gio Toninelo - Producer and Cinematographer at Rocket House Pictures
