Casting doesn’t always get the attention it deserves, but it’s a huge part of any video marketing project. The people you choose, either on camera or doing voice-over, can totally shape how your audience sees your brand. It starts with knowing what your brand is all about and finding talent who naturally fits that vibe.
It’s way more than just acting skills or a great voice. It’s about choosing someone who feels right, someone who can connect with your audience and make the story feel real. The right talent can take a campaign from “good” to unforgettable. When casting is done well, your message lands deeper, feels more authentic, and sticks with the people who matter most.
The Collaborative Process with Clients
Collaboration with our clients is a huge part of our casting process. We believe in open communication to understand the client’s vision and the specific look and feel they desire for their project. This ensures that we find the perfect fit to bring their brand’s story to life. Our casting process starts with in-depth discussions with our clients to grasp their objectives and the emotions they want to evoke. We then proceed to source talent that aligns with these goals, ensuring that the actors or voice-over artists selected can resonate with the target audience authentically.
Sourcing Talent Locally
Rocket House Pictures prides itself on sourcing local talent, which brings an authentic Colorado flair to our productions. We work closely with renowned local agencies such as Donna Baldwin Agency, Big Fish Talent, and Wilhelmina’s Denver Agency. These agencies provide us with a diverse pool of talented actors and voice-over artists who are not only skilled but also have a deep understanding of the local culture and vibe.
In addition to human talent, we also collaborate with animal wranglers and trainers from BSKD Dog Training, located in Englewood, Colorado, when projects require animal actors. This allows us to maintain high standards of professionalism and ensure the well-being of the animals on set.
Working with SAG-Affiliated Talent
We have a strong preference for working with actors and actresses who are members of the Screen Actors Guild (SAG). SAG members bring a level of professionalism and experience that is invaluable to our productions. They adhere to industry-standard guidelines, ensuring that our projects are executed smoothly and ethically. SAG actors are well-versed in the nuances of performance, which helps in delivering a convincing and impactful portrayal of the brand’s message.
Crafting Authentic and Impactful Campaigns
At Rocket House Pictures, casting is about finding the right people who truly fit your brand. We work closely with our clients to understand their vision, which helps us choose local talent that feels like a natural match for the message they want to share. That collaboration is what makes our projects connect so well with the audience. We also love working with SAG-affiliated actors because they bring a high level of professionalism and experience to the table. They help elevate the whole production and add a layer of authenticity that really shows on screen.
In the end, creating a great video campaign should feel exciting. Your story deserves to be told by the right talent. The kind of people who can make your brand stand out and stick with viewers long after the video ends.
